Friday, November 21, 2008

Second Session: Economy & Sales Strategy

Confront the Brutal Facts

Troy kicks off this "open microphone" discussion by telling us "don't watch the market!" His point is that we can't control it so don't fixate on it. Business is better since the election -- the uncertainly is gone. But there is still lots of "noise" in the market.

Tips from Troy:
  • Be empathetic
  • Control what you can control
  • Do the best we can
Tips from the crowd:
  • It's a great time to leave the country. Get away from the barrage of negative news. Relax. Be with family.
  • It's really not that bad. For some people, travel is the priority. They'll give up things but they won't give up travel.
  • Be aware that the dollar has strengthened against the Euro and the Pound (finally). Be aware of that. Lot's of values out there that you should raise to your clients.
  • Take advantage of the time. Spend the time working on internet marketing (your website, blogging, etc.)
  • Get in touch with "drivable" Virtuoso resorts and ask them about specials to promote to your clients.
  • Send out a mass email after the meeting giving your clients an update to generate interest and promote savings.
Short session since we are running behind. Generally a "low point" as the mood is more somber. Hopefully the next session will pick up back up.

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